Global campaign created for SEAT, for the launch of the new Alhambra. The main ambition of the client was to change perceptions of the car. To change it from a company car, to a family and fun car.
My Role: Senior Art Director.
With the client we agree to create a brand video for the car and after divide the video in mini capsules of 20” for a TV comercial.
Each capsule would be about a feature of the car, in the first one it is about park Assistant and the second one about the remote control of the side door.