When I was in Tokyo, one thing I realised was how difficult it was to flirt with a Japanese lady.  

 

PROBLEM

India is one of the most overpopulated countries around the world, and every day they need 3 millions units of blood for patients.  For different reasons some cultural another for unconscious the blood banks are almost always empty in India.

 
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INSIGHT

Help someone you know is always much easier
than even unknown. 

 
 

CONCEPT

Using the contact list (on your mobile phone, email and fb), the app turns your contacts into a network of possible donors (who will be more willing to help if asked by a friend).

 
 
 
 

HOW BRING
THIS TO LIFE 

When downloaded, it syncs and sends an invite to all of your friends. They download the app and choose their blood group, and the data is stored in the cloud. The app then reclassifies your contact list according to their blood groups.

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