enio
 

 

 
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START
POINT


After been skiing last years more than 120 days I realise that the Ski Apps could be somethinbg diferent, Mates is a  concept develop idea from myself.

 

 

 

PROBLEM

How data is present, is boring and sometimes not very useful, the stations no update in real time. 

Usability, you must jump to many screen for get a picture, that How is the station, slopes, wether and the most important the snow.

Not social, is just information is not interaction with what is happening in the station.

 

 
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MATES


Mates is an App where users and sky workers can share in real time information. Giving a bigger picture to the user and how is the station, the snow, the weather, the slopes in a more fun way and also give you the opportunity to connect with people with the same passion and make your day more fun.

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MAIN SCREEN


Just scrolling the skier will have the opportunity to see a big picture about How is the station, weather, slopes, snow…

 
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MOMENTS


An if they want to know what is happen in the station in a more fun way, just swiping left, they will have the opportunity to see what is going on in the station.

 
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YOUR STORY


 
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APPROUCH 


My process have been, research, define personas, Market research, Insight, wireframes, prototyping

 
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OUR TARGET


Is people from 18-40, they use the mobile around 3 hours for day for update and consume data. They use many APPS to be update about how is the Station but more than 75% not use the Ski Resorts Apps, they feel that are empty and they are not usefull about what the need.

Our target is divide in:

Couples 35%, Families 29%, Friends 28%, Alone 2%, Others 10%.

 

RESEARCH


 

Most of the time the skiers spend it in the chairlifts and 60% of the time, in this time, the users open the mobile to consume information, to take a photo or upload a photo, for their social networks. 

The resorts  App of ski  are based on data on the season, weather, slopes, offers etc ... 

And some include information about the skier, speed, time, route, etc .

 
 

MARKET
RESEARH 


The Ski market is billing every year houndred of millions and the resorts are not investment in a good comunication. They are thinking in themself not in the skier.

 
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MARKET


 

The total global market in Spain is the 6 millions user last year, 125 millions resort billing and the skiers spend around 132 millions every season.

From this date we realise that the market is quiet big and interesting for

 

 D’ARK

VR GAME

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