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BRIEF

On Ebay’s 10th anniversary in India, create a digital campaign celebrating this landmark year.
An engaging campaign to raise awareness and drive traffic to Ebay’s website while re-enforcing the brand proposition.  Our task was create the idea and strategy of the campaign

 
 
 

CONCEPT

The most exciting part of any occasion is the presents and on the 10th anniversary of eBay, we would like to thank everyone who has been part of our journey and bring them the pleasure of unwrapping a Present from us. So, let’s bring together everything we love and everyone we love to the biggest surprise party.

Join the Unwrap party and collect tokens at every stage to get the biggest present ever.