UX MINDSETS


We don’t see the world as consumer groups or character types. People defined by age or gender. We see people defined by the way they think, their mindsets.

A mindset guides you in every decision you make, is a way of thinking that it’s influenced by everything around you and everything you do. Whether that’s in the classroom, in commute or the office. Whether driven by the urge to create, or explore. It makes you who you are.

Mindsets are not set in stone, they flow and shift. And because we know our moods, attitudes and emotions change we don’t see the world as others do, we see a collection of mindsets regardless of the age of gender.