enio
 

When I was in Tokyo, one thing I realised was how difficult it was to flirt with a Japanese lady.  

 

PROBLEM

India is one of the most overpopulated countries around the world, and every day they need 3 millions units of blood for patients.  For different reasons some cultural another for unconscious the blood banks are almost always empty in India.

 
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INSIGHT

Help someone you know is always much easier
than even unknown. 

 
 

CONCEPT

Using the contact list (on your mobile phone, email and fb), the app turns your contacts into a network of possible donors (who will be more willing to help if asked by a friend).

 
 
 
 

HOW BRING
THIS TO LIFE 

When downloaded, it syncs and sends an invite to all of your friends. They download the app and choose their blood group, and the data is stored in the cloud. The app then reclassifies your contact list according to their blood groups.

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Seat 

For 5 years i was working  as an Art Director, in at Grey-Atletico International under the creative direction of Jason Bramley and Jonny Biggins I was one of the ATL seniors art directors working for the SEAT Global Market and handling the ATL market for SEAT.
 

 

 

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THE RING

Product Concept

When I was in Tokyo, one thing I realised was how difficult it was to flirt with a Japanese lady. I thought maybe it was because I was foreign, but then realised they have a certain shyness. 
 

 

PROBLEM

Flirting is a big barrier in the Japanese culture,
and not even the youngest generations
are exempt of this.[/fade]

 

INSIGHT

Even though the Japanese culture is shy by nature, when technology is involved, they tend to socialize easily.[/fade]

 

CONCEPT

   Open your world, and get closer to people you have more things in commun.

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HOW BRING THIS
TO 

We’d develop an small device to use at parties to help millennials in Japan to break the ice, socialize and find their perfect match. 

This small device is a ring with a small screen, which changes Kaomojis (Japanese emoticons), when it is close to another person’s ring, to show if you have things in common with each other.

The less interests they have, the more :( the ring would show on the screen but, the more common interests they have, the more :) the ring would show on the screen. In that way, the ring would help them to break the ice and encourage them to start a conversation, knowing for sure that the can chat about things they’re passionate about.[/fade]

 

WINNING FORMULA

Kaomoji Ring + Common interests + Party = The right matching couple[/fade]

MECHANICS

We’d organize “Kaomoji Ring” parties around Tokyo and other major cities in Japan. Each attendee would get the ring and download the app. The app connects with their social media channels profiles, taking care of their likes about cinema, music, favourite places, etc. When the “Kaomoji Ring” party starts, the Kaomoji Ring would react based on compatibilities of all the people there. To encourage them to start real conversations, the ring would just react if they get close enough to other ring.

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