EXPLORING
INNER SPACE

PRODUCT EXPERIENCE

A medical company came to us to launch new technology that allows doctors to practice surgery without invasive procedures, by doing a small incision and controlling the equipment with a joystick. They wanted to create a firsthand experience of using the product, so it was not just informative, but involving too.

 
 

INSIGHT

 Everyone likes to feel like a child again, and what he likes a boy, playing with his console.

THE PROBLEM

 The medical conferences are usually boring and test new products can become very tedious.

 
 

CONCEPT

Recalling the Joe Dante film, “Inner Space”, where an individual is introduced to the human body and travels inside living endless adventures. We want to recreate that experience by placing a surgeon himself inside the human body. He will physically enter the Aorta Artery to combat the illness, using the actual control on the Medtronic device.