For the Barcelona Worlds Games I committed for create a Interactive table.

 

SEAT Mii

The launch of a new car combining a new style of photography and new brand positioning for a complete 360 campaign. A series of sponsoring adverts, guerrila action, direct marketing, mailings, and more. In general a complete online activation campaign supported by events and a facebook game where you could virtually experience the car before its launch.

 
 

PROBLEM

Cities are increasingly filled with cars and traffic becomes more and more unbearable. The day by day with your car everytimes is become more difficult. And people can't enjoy the city as they wish.

 
 

INSIGHT

In the day by day people want to do a lot of things, but they don't have time to spend for be worried about the car.

 
 
 

HOW TO BRING
THIS TO LIFE

Before lunch the car we create a different actions in the major cities around Spain. For arrive to all targets we use differents channels as social media, where we created a special app where people can travel across their social live inside the car, watching their post and likes in different places around the city,  street events where people could enjoy different activities like, spa, gym, cook and shopping and for the last thing we sponsoring the most famous festivals in the cities like "The Jazz Festival" in Barcelona and all of that always in company of the car, sometimes in real and sometimes not. We did all of this using the new brand image that we created together with photographer Uwe Duettmann. 

 
 
 
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SOME
DESIGNS

Just scrolling the user could see the most relevant information about the station such as weather, social content twitter, facebook, the slopes and the tracking information about the day, temperature, altitud. velocity 

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