The launch of a new car combining a new style of photography and new brand positioning for a complete 360 campaign. A series of sponsoring adverts, guerrila action, direct marketing, mailings, and more. In general a complete online activation campaign supported by events and a facebook game where you could virtually experience the car before its launch.
My Role: Senior Art Direction
Cities are increasingly filled with cars and traffic becomes more and more unbearable. The day by day with your car everytimes is become more difficult. And people can't enjoy the city as they wish.
In the day by day people want to do a lot of things, but they don't have time to spend for be worried about the car.
A breakfast with your friend, a shopping in the center of the city, an hour in the gym, a nice massage
in the spa with your boyfriend, a lunch with your people, a dance in the new club...etc.
Life is made of small things and with the new Seat Mii the smallest car of the brand you can go everywhere without worry about the car, is the best partner for bring you to you to place you want to be, because you deserve a bigger life.
HOW TO BRING
THIS TO LIFE
Before lunch the car we create a different actions in the major cities around Spain. For arrive to all targets we use differents channels as social media, where we created a special app where people can travel across their social live inside the car, watching their post and likes in different places around the city, street events where people could enjoy different activities like, spa, gym, cook and shopping and for the last thing we sponsoring the most famous festivals in the cities like "The Jazz Festival" in Barcelona and all of that always in company of the car, sometimes in real and sometimes not. We did all of this using the new brand image that we created together with photographer Uwe Duettmann.
Just scrolling the user could see the most relevant information about the station such as weather, social content twitter, facebook, the slopes and the tracking information about the day, temperature, altitud. velocity