HOW TO BRING THIS
TO LIFE

Before lunch the car we create a different actions in the major cities around Spain. For arrive to all targets we use differents channels as social media, where we created a special app where people can travel across their social live inside the car, watching their post and likes in different places around the city,  street events where people could enjoy different activities like, spa, gym, cook and shopping and for the last thing we sponsoring the most famous festivals in the cities like "The Jazz Festival" in Barcelona and all of that always in company of the car, sometimes in real and sometimes not. We did all of this using the new brand image that we created together with photographer Uwe Duettmann. 

 
 
 
 

SPOT

 
 

CREATIVE TEAM

Steve Meredith as Creative Director, Enio Sarrias and Daniel Mascarenhas as
Seniors Art Director for Seat International.