digital experience was built to test

the product of a tennis 

 

The brief called for a few requirements; increase awareness of Solinco products amongst young tennis players, show that Solinco represent something new in the tennis industry, and to create an activity that will eventually drive purchases through their website.   The main insights we found were that there was a lot of waiting during amateur tournament matches and a good tennis player posses three fundamental skills; accuracy, speed and strength.We wanted to use the time spent waiting around in tournaments to create an experience that allows players to have fun and opens up a space for conversation and sharing. This led to creating a game installation inside a cube placed in/near the tournament venue. Inside, you play a game against an interactive wall with a Solinco tennis racket. Whilst being a fun break, we also emphasize Solinco's position as a tech brand that will take your game to the next level.

 

 

"THE GAME CONTAINS THREE MODES; EACH

ONE FOCUSING

ON ONE OF THE THREE SKILLS"

 

Accuracy mode 

 Hit the highlighted target before the time runs out. The target gets smaller as you advance.

 
Captura de pantalla 2013-11-17 a la(s) 13.41.30.png
 

Speed Mode

Hit the highlighted target as they approach you. The speed increases as you advance. 

Captura de pantalla 2013-11-17 a la(s) 13.41.44.png
Captura de pantalla 2013-11-17 a la(s) 13.42.07.png
 

Power

Destroy the cube. If you wait too long in between hits, the cube recovers its health.

Captura de pantalla 2013-11-17 a la(s) 13.42.25.png
POWER1.png
 

VISUAL DESIGN

A minimal design with a cold color palette to emphasize Solinco´s characteristics.

 

Social Media

screens for Solinco.jpg
 

Technology

 

Hyper Island

Client//Good Morning Sunshine
Module//Digital Craft

Group

Enio Sarrias, Prakash Nair, Dimas, Rosa Hrund,
elene Guldahl and Dimas Wibisono.

Role

Concept, ideation, film and design.