digital experience was built to test
the product of a tennis
The brief called for a few requirements; increase awareness of Solinco products amongst young tennis players, show that Solinco represent something new in the tennis industry, and to create an activity that will eventually drive purchases through their website. The main insights we found were that there was a lot of waiting during amateur tournament matches and a good tennis player posses three fundamental skills; accuracy, speed and strength.We wanted to use the time spent waiting around in tournaments to create an experience that allows players to have fun and opens up a space for conversation and sharing. This led to creating a game installation inside a cube placed in/near the tournament venue. Inside, you play a game against an interactive wall with a Solinco tennis racket. Whilst being a fun break, we also emphasize Solinco's position as a tech brand that will take your game to the next level.
"THE GAME CONTAINS THREE MODES; EACH
ON ONE OF THE THREE SKILLS"
Hit the highlighted target before the time runs out. The target gets smaller as you advance.
Hit the highlighted target as they approach you. The speed increases as you advance.
Destroy the cube. If you wait too long in between hits, the cube recovers its health.
A minimal design with a cold color palette to emphasize Solinco´s characteristics.
Client//Good Morning Sunshine
Enio Sarrias, Prakash Nair, Dimas, Rosa Hrund,
elene Guldahl and Dimas Wibisono.
Concept, ideation, film and design.