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Intro


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Intro


 

[fade]GAME SET & MATCH

 
 

LIVE EXPERIENCE

Solinco is a tennis racket company based in Sweden. They wanted us to create an awareness campaign to introduce their product to the youngest players. 

The idea came from research. In tournaments players have time between matches. 
So we could do something with this time. From the insight we created SolincoCube,
a game installation in the tournament venue. Inside the cube you can play a game
against an interactive wall with a Solinco racket. 

The game has three modes where you can test the three fundamental skills a tennis
player needs in order to succeed: accuracy, speed and strength.[/fade]

 
 
 
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[fade]Cube

 

Helping players to test their skills in a fun and dynamic way. After playing the installation analysed their game to tell them where they could improve.   

The score the player achieved in the game translated directly into a percentage reward at the Solinco store. With a maximum score of forty, we limited the reward amount, whilst driving traffic to Solinco’s webshop. [/fade]

 
 
 
 
 

[fade]CREATIVE TEAM

Enio Sarrias, Prakash Nair, Dimas, Rosa Hrund, Helene Guldahl
and Dimas Wibisono @ Hyper Island[/fade]