Solinco is a tennis racket company based in Sweden. They wanted us to create an awareness campaign to introduce their product to the youngest players.
The idea came from research. In tournaments players have time between matches. So we could do something with this time. From the insight we created SolincoCube, a game installation in the tournament venue. Inside the cube you can play a game against an interactive wall with a Solinco racket.
The game has three modes where you can test the three fundamental skills a tennis player needs in order to succeed: accuracy, speed and strength.
Helping players to test their skills in a fun and dynamic way. After playing the installation analysed their game to tell them where they could improve.
The score the player achieved in the game translated directly into a percentage reward at the Solinco store. With a maximum score of forty, we limited the reward amount, whilst driving traffic to Solinco’s webshop.
Enio Sarrias, Prakash Nair, Dimas, Rosa Hrund, Helene Guldahl and Dimas Wibisono @ Hyper Island