enio

 

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START
POINT


For Sapporo beer in Japan we went committed for create an awareness campaign, using the night club as a big moment, when people is drinking a beer is a moment of child, fun and socialize and why not meet and interesting people.


My Role: Senior Art Director.

 
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PROBLEM 


Flirting is a big barrier in the Japanese culture, and not even the youngest generations are exempt of this

INSIGHT


Even though the Japanese culture is shy by nature, when technology is involved, they tend to socialize easily.

 
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 CONCEPT

Open your world, and get closer to people you have
more things in commun.

 
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HOW BRING
THIS TO LIFE 

We’d develop an small device to use at parties to help millennials in Japan to break the ice, socialize and find their perfect match. 

This small device is a ring with a small screen, which changes Kaomojis (Japanese emoticons), when it is close to another person’s ring, to show if you have things in common with each other.

The less interests they have, the more :( the ring would show on the screen but, the more common interests they have, the more :) the ring would show on the screen. In that way, the ring would help them to break the ice and encourage them to start a conversation, knowing for sure that the can chat about things they’re passionate about.

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 WINNING FORMULA

Kaomoji Ring + Common interests + Party = The right matching couple

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MECHANICS

We’d organize “Kaomoji Ring” parties around Tokyo and other major cities in Japan.
Each attendee would get the ring and download the app. The app connects with their social media channels profiles, taking care of their likes about cinema, music, favourite places, etc. When the “Kaomoji Ring” party starts, the Kaomoji Ring would react based on compatibilities of all the people there. To encourage them to start real conversations, the ring would just react if they get close enough to other ring.

 

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